Post by ivykhan885 on Mar 5, 2024 5:58:42 GMT
B2B email marketing is one of the tools that has always been used by companies in every sector to communicate with their customers. However, its management is not entirely easy: sometimes a lot of effort is made in terms of time, creativity and energy to create the right email and send it, but the results are disappointing or, even worse, cannot be measured precisely. Emails represent important and irreplaceable means of relationship and promotion: to improve their use and seize all the opportunities, some useful measures can be put into practice. We propose them to you in the next lines. 5 tips for effective B2B email marketing 1. Objectives of the message First of all, the purpose of the message must be established: many times it simply coincides with broadening the company's brand awareness but, although important, this is too generic an objective for an email campaign . Measuring the number of people who open the email is not enough to evaluate the effectiveness of the campaign.
we need to create an additional way to verify the interest of the reader. A call to action must therefore be included, a link that invites you to delve deeper into content, download an eBook or leave your contact details to receive other materials. The call to action must be chosen based on the objective of the campaign: by testing different messages it is possible to measure which type of communication is most effective for your customers. Download the ebook 2. Short and effective emails In B2B email marketing it is very important Australia Telegram Number Data be concise in the message: people have little time, they often read their mail while doing many other things at the same time, it is necessary to get to the focus of the communication immediately. You need to put yourself in the recipient's shoes , asking yourself what might strike them and what they would like to know after reading the first lines. Furthermore, given that the majority of emails are opened from a mobile device, summary is even more important, because reading times are even shorter on smartphones. 3. Mobile optimization An often overlooked element is the readability of the email for the recipient. Depending.
on the email client, there may be substantial differences with respect to the visible contents, compromising the complete reading of the message. For this reason, various technical tests must be carried out before sending, also relying on an expert developer. Another factor to consider is the means used to open emails which increasingly corresponds to the smartphone. corporate b2b email marketing - mobile optimization Adopting a responsive template that adapts to various types of devices is the best choice to make sure that the result of the campaign is not damaged by a problem reading the message. Marketing platforms like HubSpot optimize automatically and allow you to preview emails based on different receiving channels. To verify that the template used for your B2B emails is responsive, you can check different types of smartphones before sending. Then a sample can be sent to a small number of customers. Finally, to check readability also from a PC, you can zoom in and out of the viewing window, evaluating whether some parts are cut or not. 4. Take care of the layout The visual aspect is of primary importance in corporate.
we need to create an additional way to verify the interest of the reader. A call to action must therefore be included, a link that invites you to delve deeper into content, download an eBook or leave your contact details to receive other materials. The call to action must be chosen based on the objective of the campaign: by testing different messages it is possible to measure which type of communication is most effective for your customers. Download the ebook 2. Short and effective emails In B2B email marketing it is very important Australia Telegram Number Data be concise in the message: people have little time, they often read their mail while doing many other things at the same time, it is necessary to get to the focus of the communication immediately. You need to put yourself in the recipient's shoes , asking yourself what might strike them and what they would like to know after reading the first lines. Furthermore, given that the majority of emails are opened from a mobile device, summary is even more important, because reading times are even shorter on smartphones. 3. Mobile optimization An often overlooked element is the readability of the email for the recipient. Depending.
on the email client, there may be substantial differences with respect to the visible contents, compromising the complete reading of the message. For this reason, various technical tests must be carried out before sending, also relying on an expert developer. Another factor to consider is the means used to open emails which increasingly corresponds to the smartphone. corporate b2b email marketing - mobile optimization Adopting a responsive template that adapts to various types of devices is the best choice to make sure that the result of the campaign is not damaged by a problem reading the message. Marketing platforms like HubSpot optimize automatically and allow you to preview emails based on different receiving channels. To verify that the template used for your B2B emails is responsive, you can check different types of smartphones before sending. Then a sample can be sent to a small number of customers. Finally, to check readability also from a PC, you can zoom in and out of the viewing window, evaluating whether some parts are cut or not. 4. Take care of the layout The visual aspect is of primary importance in corporate.