Post by kmstfatema on Mar 5, 2024 3:50:28 GMT
Yet, many companies focus above all on the lead acquisition phase without evaluating strategies that reactivate inactive customers and increase their individual value over time (Customer Lifetime Value - CLV). In the next lines we will see how to do retention marketing also through email marketing and automation strategies. Growth strategies towards database maintenance The "startup" phenomenon has exploded for some years and in the logic of those who start with an acceleration supported by external investors it is normal to think that growth must be explosive. However, growth hacking practices and the use of professional figures such as the "growth manager" have become widespread , and are also employed in businesses that have already started or in medium-small businesses.
A growth strategy, in general, always requires a budget Germany Telegram Number Data investment compared to a retention one which may not even provide for it. Dealing with already acquired users, keepinYet, many companies focus above all on the lead acquisition phase without evaluating strategies that reactivate inactive customers and increase their individual value over time (Customer Lifetime Value - CLV). In the next lines we will see how to do retention marketing also through email marketing and automation strategies. Growth strategies towards database maintenance The "startup" phenomenon has exploded for some years and in the logic of those who start with an acceleration supported by external investors it is normal to think that growth must be explosive.
However, growth hacking practices and the use of professional figures such as the "growth manager" have become widespread , and are also employed in businesses that have already started or in medium-small businesses. A growth strategy, in general, always requires a budget investment compared to a retention one which may not even provide for it. Dealing with already acquired users, keeping them active and leading them to turn into customers and then into repeat purchases certainly requires time and attention, but in the long term it can guarantee more lasting results than activities aimed at expansion which are not followed by any retention activity. Frequency and recency Frequency and Recency Reports on Google Analytics As an email marketing consultant, I often analyze rather large databases, because they are perhaps more than eight or ten years old, and discover that less than a third of contacts still interact with the emails sent .
A growth strategy, in general, always requires a budget Germany Telegram Number Data investment compared to a retention one which may not even provide for it. Dealing with already acquired users, keepinYet, many companies focus above all on the lead acquisition phase without evaluating strategies that reactivate inactive customers and increase their individual value over time (Customer Lifetime Value - CLV). In the next lines we will see how to do retention marketing also through email marketing and automation strategies. Growth strategies towards database maintenance The "startup" phenomenon has exploded for some years and in the logic of those who start with an acceleration supported by external investors it is normal to think that growth must be explosive.
However, growth hacking practices and the use of professional figures such as the "growth manager" have become widespread , and are also employed in businesses that have already started or in medium-small businesses. A growth strategy, in general, always requires a budget investment compared to a retention one which may not even provide for it. Dealing with already acquired users, keeping them active and leading them to turn into customers and then into repeat purchases certainly requires time and attention, but in the long term it can guarantee more lasting results than activities aimed at expansion which are not followed by any retention activity. Frequency and recency Frequency and Recency Reports on Google Analytics As an email marketing consultant, I often analyze rather large databases, because they are perhaps more than eight or ten years old, and discover that less than a third of contacts still interact with the emails sent .