Post by account_disabled on Mar 4, 2024 9:31:39 GMT
Educational or informational video content ; Graphics such as the layout of the content and the banners that will appear on the lead's LinkedIn dashboard. Obviously, it is always better for the graphics to follow the contents and not the other way around, because it is essential that the layout is functional in making the text more usable, flowing and easy to digest. As I have already told you in this article , to create textual content my team and I work on Google Drive, to be able to comment and insert suggestions into the text in real time. As regards the graphic part, however, our designers create all the necessary material on Figma , a vector-based graphic design tool and a web-based prototyping tool. Setting Once the strategy has been prepared and the content necessary to start the campaign has been created, it is time to set all the settings on Linkedin Ads.
The first thing you will be asked to do is select your campaign Denmark Telegram Number Data objective. Social media divides this phase into three macrogroups awareness , consideration or conversions . In our case, we will select the lead generation option under the conversions division . I'll leave you an in-depth video below to find out how to use Miro starting from scratch Content creation Once you have the preliminary organization and strategy in place, you can work with your team on content creation. This phase can be managed internally within the company, but it is not uncommon for organizations to turn to external agencies to delegate the care of the content that will be sponsored on LinkedIn.
Working with freelancers or an agency at this stage can have numerous advantages it gives your team the opportunity to focus on the most important aspects of the campaign, it gives you access to quality content that comes from professionals who deal exclusively with this and it allows you to manage a cumbersome phase of the process more easily. The main contents you will need are usually the following Articles, guides or whitepapers that offer additional value to the lead. What is the pain of your target audience? What problem are you looking for a solution to? How can your product help solve this? Your content should start from these questions. Remember that the goal is not to convince companies that they need your product, but to be found by those organizations for whom your offering is the perfect answer to their needs.
The first thing you will be asked to do is select your campaign Denmark Telegram Number Data objective. Social media divides this phase into three macrogroups awareness , consideration or conversions . In our case, we will select the lead generation option under the conversions division . I'll leave you an in-depth video below to find out how to use Miro starting from scratch Content creation Once you have the preliminary organization and strategy in place, you can work with your team on content creation. This phase can be managed internally within the company, but it is not uncommon for organizations to turn to external agencies to delegate the care of the content that will be sponsored on LinkedIn.
Working with freelancers or an agency at this stage can have numerous advantages it gives your team the opportunity to focus on the most important aspects of the campaign, it gives you access to quality content that comes from professionals who deal exclusively with this and it allows you to manage a cumbersome phase of the process more easily. The main contents you will need are usually the following Articles, guides or whitepapers that offer additional value to the lead. What is the pain of your target audience? What problem are you looking for a solution to? How can your product help solve this? Your content should start from these questions. Remember that the goal is not to convince companies that they need your product, but to be found by those organizations for whom your offering is the perfect answer to their needs.