Post by samsparrow74 on Feb 15, 2024 11:55:03 GMT
To redress this basic error, we review, together with the medium, 3 areas in which creative agencies must focus to offer their clients their true added value. Talent We must avoid remaining in the superficial belief that the talent of the agencies is greater, to begin to demonstrate it. The team that the agency has is, inevitably, one of its great assets to win over the client. Experience, both locally and internationally, a global perspective and collaborative workers committed to innovation will be the keys to making the brand fall in love with its human team. And, of course, putting the numbers on the table. Technology Technology must facilitate communication between the agency and the client's internal teams.
It is necessary for the agency to embrace technology and take advantage of the advantages of having intuitive platforms that allow decisions to be made in real time and represent a great competitive advantage Honduras Phone Number List for brands. Processes Thanks to this facilitating technology, agencies will be able to include much more agile decision-making processes focused on the needs of the client, who seeks to obtain good results above all else. Through data and technology, agencies must contribute their “know how” to the evolution of the business and offer different points of view, helping the internal team to use this information to design personalized and much more valuable customer experiences for the company. The Art Directors Club of Europe (ADCE) has this week revealed the 58 members of the jury for the 28th edition of the ADCE Awards , the annual advertising creativity and graphic design awards that recognize the best European works.
The Spanish Esther Pino (freelance), Ana Delgado Cigüela (Zapping), Carmen Navas (La Despensa) and Monse García (SeriesNemo) and the Spanish Roberto Fara (Ogilvy) are part of the cast of 58 renowned creatives and designers from 21 European countries , together with José Mª Roca de Viñals (DDB Spain), who chairs the Integration & Innovation jury. For her part, the German Dörte Spengler-Ahrens, general creative director at Jung von Matt/SAGA and vice president of the Art Directors Club of Germany, will serve as president of the Jury. The rest of the presidents of the different award categories are: – President of the Film & Radio category: José Miguel Sokoloff, President of MullenLowe Group, Creative Council and CCO, MullenLowe Group UK (United Kingdom) – Print & Outdoor Category President: Jana Savic Rastovac, Executive Creative Director, McCann Beograd (Serbia).
It is necessary for the agency to embrace technology and take advantage of the advantages of having intuitive platforms that allow decisions to be made in real time and represent a great competitive advantage Honduras Phone Number List for brands. Processes Thanks to this facilitating technology, agencies will be able to include much more agile decision-making processes focused on the needs of the client, who seeks to obtain good results above all else. Through data and technology, agencies must contribute their “know how” to the evolution of the business and offer different points of view, helping the internal team to use this information to design personalized and much more valuable customer experiences for the company. The Art Directors Club of Europe (ADCE) has this week revealed the 58 members of the jury for the 28th edition of the ADCE Awards , the annual advertising creativity and graphic design awards that recognize the best European works.
The Spanish Esther Pino (freelance), Ana Delgado Cigüela (Zapping), Carmen Navas (La Despensa) and Monse García (SeriesNemo) and the Spanish Roberto Fara (Ogilvy) are part of the cast of 58 renowned creatives and designers from 21 European countries , together with José Mª Roca de Viñals (DDB Spain), who chairs the Integration & Innovation jury. For her part, the German Dörte Spengler-Ahrens, general creative director at Jung von Matt/SAGA and vice president of the Art Directors Club of Germany, will serve as president of the Jury. The rest of the presidents of the different award categories are: – President of the Film & Radio category: José Miguel Sokoloff, President of MullenLowe Group, Creative Council and CCO, MullenLowe Group UK (United Kingdom) – Print & Outdoor Category President: Jana Savic Rastovac, Executive Creative Director, McCann Beograd (Serbia).