Post by samsparrow74 on Feb 15, 2024 10:40:29 GMT
The General Mobile Study or EGMobile offers, in this second installment, compiled positioning and market share data of the main mobile payment apps used by Spaniards. In this way, it shows that WhatsApp , CaixaBank , Candy Crush , H&M , upday , McDonald's , Wallapop , YouTube , MiVodafone , Waylet , Netflix , Booking.com and Spotify are the most used apps in their respective sectors. On the other hand, the publication of this study, and therefore its frequency, is planned on a quarterly basis . In this way, it includes the data of all apps that have reached 1% of the total market share of active users in Spain each quarter. In turn, the study itself contemplates the analysis of 13 different categories and sectors, which include Communication , Finance , Games , Press & Radio , Restaurants & Delivery , Retail , Social Media , Telco , Transportation , TV & Cinema , Travel and Others. apps-egm-restaurants According to this report, the use of these payment applications for smartphones and tablets grew by 30% in Spain in the second quarter .
These results also confirm the consolidation of some sectors already present in the mobile section, such as Finance or Retail . In addition, we can also see increases in the use of apps from other Taiwan Phone Number List channels with greater room for growth . Among all of them, those of Transport , Travel and Restaurants and Delivery stand out . The latter, for example, grows up to 4 points compared to the number of users from the previous quarter. This study uses Smartme Analytics Observational Technology . This technology is useful to know how many users have used each application. Thus, it bases its operation on the analysis of a very representative sample of the Spanish population, made up of more than 22,000 users . In fact, it accurately records the use of any mobile application in real time, providing added value much higher than studies based on downloads or surveys. apps-egm-restaurants EGMobile allows companies, on the other hand.
To know their market share in the mobile channel , that of their competitors and their variations. It also provides them with knowledge about the size of the sector , the interest that their app arouses and the appearance of new competitors . These recorded data also allow us to know the leaders within each sector in the mobile channel, which is becoming more strategic every day. Booking.com , McDonald's and MiVodafone stand out in first position in their sector . On the other hand, we can observe the strong struggle existing in other sectors, where applications such as Caixabank and BBVA in finance or Wallapop and Amazon in retail fight to be among the most used apps. In the TV and Series sector there are also strong disputes and growth. Without going any further, Game of Thrones and Survivors have increased the use of the HBO and MiTele apps by 31% and 28.6% respectively.
These results also confirm the consolidation of some sectors already present in the mobile section, such as Finance or Retail . In addition, we can also see increases in the use of apps from other Taiwan Phone Number List channels with greater room for growth . Among all of them, those of Transport , Travel and Restaurants and Delivery stand out . The latter, for example, grows up to 4 points compared to the number of users from the previous quarter. This study uses Smartme Analytics Observational Technology . This technology is useful to know how many users have used each application. Thus, it bases its operation on the analysis of a very representative sample of the Spanish population, made up of more than 22,000 users . In fact, it accurately records the use of any mobile application in real time, providing added value much higher than studies based on downloads or surveys. apps-egm-restaurants EGMobile allows companies, on the other hand.
To know their market share in the mobile channel , that of their competitors and their variations. It also provides them with knowledge about the size of the sector , the interest that their app arouses and the appearance of new competitors . These recorded data also allow us to know the leaders within each sector in the mobile channel, which is becoming more strategic every day. Booking.com , McDonald's and MiVodafone stand out in first position in their sector . On the other hand, we can observe the strong struggle existing in other sectors, where applications such as Caixabank and BBVA in finance or Wallapop and Amazon in retail fight to be among the most used apps. In the TV and Series sector there are also strong disputes and growth. Without going any further, Game of Thrones and Survivors have increased the use of the HBO and MiTele apps by 31% and 28.6% respectively.