Post by samsparrow74 on Feb 15, 2024 9:32:24 GMT
Branding has been positioned as a strategy to project competitive advantages and facilitate business success. In this very competitive environment, countries and companies use this strategy to position themselves and attract investments, tourism and promote exports. On the occasion of the 20th anniversary of FutureBrand, McCann Worldgroup's branding agency , a meeting will be held to present the results of the FutureBrand Country Index 2019. It is an international study that reorders the countries with the highest GDP according to the strength of their image. The event will take place next Thursday, September 26, at the Teatros Luchana in Madrid, and the presenter will be Mr. Corrales, in charge of the welcome.
The first presentation will come from Cristina Vicedo, general director of FutureBrand: "The destination brand in the face of the challenge of sand borders . " Once finished, a round table will also Bosnia and Herzegovina Phone Number List be moderated by Cristina Vicedo: "The country brand as a lever for the competitiveness of products and services" , in which Natalia Gutiérrez Sánchez, Global Sustainable Impact & Safety Manager of Cabify, will participate; Amado Jiménez, director of human resources, quality and communication at Silken Hotels; Jorge Álvarez Naveiro, Head of Corporate Communication, Government Affairs & Brand de Antolin; and Blanca Pérez-Sauquillo, Deputy Deputy Director of SG Foreign Marketing of Tourism of Turespaña. The objective will be to analyze the learning from this study that, for 12 years, has been a reference in the sector. The countries that have a true "Country Brand" will be discovered.
How the "Spain Brand" is perceived and what is the potential of "Made in" as a lever to support corporate and product brands. «Believe in something. Even if it means sacrificing everything. Just do it". This was the slogan for Nike's 'Dream Crazy' ad - and campaign - which last night won an Emmy Creative Arts Award. The slogan refers to a time in the past, when the protagonist of the ad Colin Kaepernick sacrificed everything to believe in something. The former NFL player decided, during a game in 2016, not to stand up when the United States anthem was played. His action was a reflection of his discomfort with police abuses against black people in the country. This image went around the world. "When there is significant change, and that flag represents what it should represent , and the country is run by people who do it the way they should do it, I will stand up," he said at the time. This decision put his career at risk and placed a national debate before the public.
The first presentation will come from Cristina Vicedo, general director of FutureBrand: "The destination brand in the face of the challenge of sand borders . " Once finished, a round table will also Bosnia and Herzegovina Phone Number List be moderated by Cristina Vicedo: "The country brand as a lever for the competitiveness of products and services" , in which Natalia Gutiérrez Sánchez, Global Sustainable Impact & Safety Manager of Cabify, will participate; Amado Jiménez, director of human resources, quality and communication at Silken Hotels; Jorge Álvarez Naveiro, Head of Corporate Communication, Government Affairs & Brand de Antolin; and Blanca Pérez-Sauquillo, Deputy Deputy Director of SG Foreign Marketing of Tourism of Turespaña. The objective will be to analyze the learning from this study that, for 12 years, has been a reference in the sector. The countries that have a true "Country Brand" will be discovered.
How the "Spain Brand" is perceived and what is the potential of "Made in" as a lever to support corporate and product brands. «Believe in something. Even if it means sacrificing everything. Just do it". This was the slogan for Nike's 'Dream Crazy' ad - and campaign - which last night won an Emmy Creative Arts Award. The slogan refers to a time in the past, when the protagonist of the ad Colin Kaepernick sacrificed everything to believe in something. The former NFL player decided, during a game in 2016, not to stand up when the United States anthem was played. His action was a reflection of his discomfort with police abuses against black people in the country. This image went around the world. "When there is significant change, and that flag represents what it should represent , and the country is run by people who do it the way they should do it, I will stand up," he said at the time. This decision put his career at risk and placed a national debate before the public.