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Post by account_disabled on Jan 23, 2024 10:08:09 GMT
CMO MEGOGO Valeria Tolo china shared her observations with Webpromo How do people shop today: more emotionally or do they need time to “think”? There is no clear answer. During the war, together withKantarWe conducted a study to understand how today's audience perceives the purchase of jewelry, in particular, the Pandora brand. The results showed that for a certain category of clients, buying jewelry is “not the right time.” Buyers have the money for this, but are not ready to spend it. In contrast to this audience,
There were clients who, on the contrary, became Buy Bulk SMS Service more emotional in their purchases, because they began to live “here and now.” We understand that the economic situation in Ukraine is very difficult, but even in such conditions, people find an emotional core within themselves and choose Pandora jewelry to please themselves and their loved ones. This is inspiring Competition. Are there any players who have left the market?
Have new jewelry houses appeared, what are they betting on? Almost all representatives of the premium segment jewelry business have left the market. Local major players remain and, in my opinion, are very active. Also, during the war, many local niche brands appeared, created mainly by influencers. How did Pandora stay on the market, what is your inflexibility? Firstly, in people. Our team are the heroes of my heart who.
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