Post by account_disabled on Jan 22, 2024 7:23:15 GMT
We developed a new promotion strategy in Google Ads, the client’s income increased by 60%. Developed a new promotion strategy in Google Ads Client Company name, link:Foodex24 Location: Kyiv Project status: In progress Project duration: 5 months Work on a project to promote a grocery delivery site in Kyiv began in January 2021. Before this, the company had negative experience in this area, since there was no clear strategy, the budget was largely wasted, the cost per click was critically high for this topic, and performance was poorly tracked. Foodex24's activities are aimed at organizing the delivery of food products to the consumer's home. This is a unique Ukrainian startup that actively expanded its work during quarantine. Sales are carried out using the website and mobile application. There is an option to place an order by phone. Under the conditions of restrictions associated with the pandemic, Foodex24 was able to scale up its business and build its own food warehouse, which met all the requirements for safe storage.
But online advertising was not up to the mark. Client Project goals and objectives Maintain priority positions in your topic, increase the effectiveness of advertising in Google Ads. Project goals and objectives Our solu B2B Email List tion Set up search campaigns using keywords In the process of working with the client, we collected the most complete semantic core on the topic of food delivery. High- and mid-frequency queries were used in the Russian and Ukrainian versions of the search. A fundamental study of competitors and the keywords they used during promotion helped a lot. In order to increase client traffic, this data was used as much as possible. The value of each request was determined and a strategy for their use was developed. Set up search campaigns using keywords During the analysis of our partner's advertising account, strategic and tactical errors were identified.
So we set our goal to fully optimize it and update its settings in order to increase the effectiveness of the advertising campaign, increase audience coverage, and monitor targeted user actions on the site. The result of the work should have been a reduction in the cost per click. Conducted dynamic search campaigns The next step was setting up dynamic ads. This promotion method was optimally suited for Foodex24, as it made it possible to adjust the headings and final addresses based on the content of the site. By making changes to the list of products in the online store, the client received updates in search ads. To achieve maximum results, our promotion specialists created a technical specification for programmers to set up a data feed on the site. This helped lead the potential client directly to the product card based on his request. Vladislav Zakharevich Head of PPC Work in this direction was mainly carried out with a focus on low-frequency queries. Optimized work in Google Shopping When selling basic items, the use of Google Shopping showed good results. But this tool could only show effectiveness if the site provided enough information for search algorithms to read. To do this, the data feed must be carefully designed.
But online advertising was not up to the mark. Client Project goals and objectives Maintain priority positions in your topic, increase the effectiveness of advertising in Google Ads. Project goals and objectives Our solu B2B Email List tion Set up search campaigns using keywords In the process of working with the client, we collected the most complete semantic core on the topic of food delivery. High- and mid-frequency queries were used in the Russian and Ukrainian versions of the search. A fundamental study of competitors and the keywords they used during promotion helped a lot. In order to increase client traffic, this data was used as much as possible. The value of each request was determined and a strategy for their use was developed. Set up search campaigns using keywords During the analysis of our partner's advertising account, strategic and tactical errors were identified.
So we set our goal to fully optimize it and update its settings in order to increase the effectiveness of the advertising campaign, increase audience coverage, and monitor targeted user actions on the site. The result of the work should have been a reduction in the cost per click. Conducted dynamic search campaigns The next step was setting up dynamic ads. This promotion method was optimally suited for Foodex24, as it made it possible to adjust the headings and final addresses based on the content of the site. By making changes to the list of products in the online store, the client received updates in search ads. To achieve maximum results, our promotion specialists created a technical specification for programmers to set up a data feed on the site. This helped lead the potential client directly to the product card based on his request. Vladislav Zakharevich Head of PPC Work in this direction was mainly carried out with a focus on low-frequency queries. Optimized work in Google Shopping When selling basic items, the use of Google Shopping showed good results. But this tool could only show effectiveness if the site provided enough information for search algorithms to read. To do this, the data feed must be carefully designed.