Post by account_disabled on Dec 26, 2023 3:54:54 GMT
Few in the marketing and advertising industry are deeply concerned that CMOs are orphaned of the skills necessary to thrive in the new digital age and also to make the most of the technologies at their disposal that can potentially transform their work. in simpler and more effective. It is clear that in an eternally changing industry like marketing and advertising, marketers cannot afford to rest on their laurels and must be constantly updating their skills and knowledge. And marketing directors are in no way hesitant to reinvigorate their skills. According to a recent Gartner study , 47% of CMOs say they have their sights set on upgrading their execution and operations skills.
45% of marketing directors are also looking to add shine and splendor to their skills with a focus on strategy and business, while 44% express their desire to update their branding skills. CMOs are Phone Number List paradoxically unwilling to give wings to their digital skills and knowledge Even though digital transformation casts very deep anchors in the daily lives of CMOs, the truth is that only 38% intend to improve and expand their “know-how” of a digital nature. Even so, the proportion of marketers (28%) who have set themselves the goal of updating their knowledge in the financial area is even smaller. Although CMOs disagree when it comes to giving names and surnames to the skills they want to enrich.
The vast majority (95%) seem to agree on one thing: that brands must step forward to find solutions to the big ones. problems that eat away at society. Questioned about who in companies should lead actions with a focus on the vaunted purpose , CMOs seem to be divided between the company's executive management (54%) and the marketing department (54%). I know that, according to Edelman, 68% of consumers believe that CEOs should assume responsibility for solving social problems to which governments are incapable of providing solutions. And a similar percentage believes that CEOs should speak out publicly on social problems.
45% of marketing directors are also looking to add shine and splendor to their skills with a focus on strategy and business, while 44% express their desire to update their branding skills. CMOs are Phone Number List paradoxically unwilling to give wings to their digital skills and knowledge Even though digital transformation casts very deep anchors in the daily lives of CMOs, the truth is that only 38% intend to improve and expand their “know-how” of a digital nature. Even so, the proportion of marketers (28%) who have set themselves the goal of updating their knowledge in the financial area is even smaller. Although CMOs disagree when it comes to giving names and surnames to the skills they want to enrich.
The vast majority (95%) seem to agree on one thing: that brands must step forward to find solutions to the big ones. problems that eat away at society. Questioned about who in companies should lead actions with a focus on the vaunted purpose , CMOs seem to be divided between the company's executive management (54%) and the marketing department (54%). I know that, according to Edelman, 68% of consumers believe that CEOs should assume responsibility for solving social problems to which governments are incapable of providing solutions. And a similar percentage believes that CEOs should speak out publicly on social problems.